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(p. 807) Part IV Trade marks and passing off 

(p. 807) Part IV Trade marks and passing off
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date: 18 October 2019

This chapter deals with the common law of passing off and the statutory regime that protects registered trade marks found in the Trade Marks Act 1994. It begins by providing a brief history of trade marks and the development of legal protection on them. This is followed by a discussion on the ways in which legal protection of signs and symbols are justified. It then considers the costs of developing suitable marks as well as international and regional background that informs and constrains the law on trade marks in the UK, with particular reference to registration, standards, and harmonisation. The chapter concludes by looking at challenges posed to trade marks by electronic commerce and the possibility of direct sales of goods over the Internet.

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