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Intellectual Property Law:Text, Cases, and Materials

Intellectual Property Law:: Text, Cases, and Materials (3rd edn)

Tanya Aplin and Jennifer Davis
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date: 25 September 2022

p. 54210. Privacy, Personality, and Publicitylocked

p. 54210. Privacy, Personality, and Publicitylocked

  • Tanya AplinTanya AplinLecturer in Law, School of Law, King’s College, London
  •  and Jennifer DavisJennifer DavisFellow of Wolfson College, Cambridge


All books in this flagship series contain carefully selected substantial extracts from key cases, legislation, and academic debate, providing able students with a stand-alone resource. This chapter examines the protection of privacy, personality, and publicity interests. It considers: the law of privacy and the extent to which individuals can control the use or disclosure of their personal and private information; character and personality merchandising and the ways in which the law of registered and unregistered trade marks protects these interests; and the controversial question of whether individuals can and should be able to prevent the commercial exploitation of their personality and image through a separate publicity right.

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