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(p. 657) 31. Character merchandising 

(p. 657) 31. Character merchandising
Chapter:
(p. 657) 31. Character merchandising
Author(s):

Paul Torremans

DOI:
10.1093/he/9780198734772.003.0031
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date: 04 December 2020

Character merchandising does not have much in the way of specific recognition in UK law. In response, the character merchandising industry has sought legal protection via the adaptation of other intellectual property rights and their application to the merchandising field. This chapter discusses how copyright, trade mark law, and various torts combine to confer legal protection on character merchandising.

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