p. 62931. Character merchandising
- Paul TorremansPaul TorremansProfessor of Intellectual Property Law, University of Nottingham
Character merchandising does not have much in the way of specific recognition in UK law. In response, the character merchandising industry has sought legal protection via the adaptation of other intellectual property rights and their application to the merchandising field. This chapter discusses how copyright, trade mark law, and various torts combine to confer legal protection on character merchandising.