- Scott Slorach, Scott SlorachDirector of Learning & Teaching, York Law School, University of York
- Judith Embley, Judith EmbleyAssociate Professor, University of Law
- Peter GoodchildPeter Goodchildis Associate Professor and Programme & Student Lead for the GDL and MA Law at the University of Law (Bloomsbury)
- and Catherine ShephardCatherine ShephardSenior Lecturer, Manchester Law School, Manchester Metropolitan University
This chapter discusses the following: the importance of commercial awareness; the main types of business structure, their organisation, and management; the different markets, sectors, and industries in which businesses operate, and the role of consumers within these markets; supply chains from business to consumer; and the impact of competition within different markets.