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Jones & Sufrin's EU Competition LawText, Cases & Materials

Jones & Sufrin's EU Competition Law: Text, Cases & Materials (8th edn)

Brenda Sufrin, Niamh Dunne, and Alison Jones
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date: 25 April 2024

p. 75811. Vertical Agreementslocked

p. 75811. Vertical Agreementslocked

  • Alison Jones, Alison JonesSolicitor, Professor of Law, King’s College London
  • Brenda SufrinBrenda SufrinSolicitor, Emeritus Professor of Law, University of Bristol
  •  and Niamh DunneNiamh DunneSolicitor, Associate Professor of Law, London School of Economics


This chapter, which discusses EU competition policy towards vertical agreements, begins by outlining the choices available to a supplier when deciding how best to market and sell its products or services to customers, and the impact that the competition rules may have on a supplier’s choice. It then discusses the evolution of the EU approach to vertical agreements, from the early days of EEC competition to now, especially as reflected in the Commission’s Verticals Guidelines of 2022, including exclusive dealing, single branding, franchising, and selective distribution agreements. It considers the importance in EU law of parallel trade between Member States and how this has influenced policy towards vertical restraints. It analyses the application of Article 101(1) and Article 101(3) to vertical agreements, including the verticals block exemption of 2022; and subcontracting agreements.

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